By setting up automated email sequences, wineries can nurture customer relationships, drive repeat business, and personalize the customer experience. Read on for five essential email marketing automations for wineries.

With the recent acquisition of WineDirect by Commerce7, customers now have two years to migrate. While the transition may seem daunting, the truth is that Commerce7 offers a more stable, streamlined, and feature-rich solution that will benefit your winery in the long run. Having worked at both WineDirect and Commerce7, I can tell you that the move is a step in the right direction. 

In the world of eCommerce, shipping costs are one of the biggest barriers to online purchases. This is particularly true for wineries, where high shipping fees can deter customers and lead to abandoned carts.

For wineries, the tasting room isn’t just a space to pour wine—it’s where customer relationships begin. Collecting email addresses is a vital first step in converting casual visitors into loyal club members and repeat buyers. Yet, many wineries treat this step as an afterthought, leaving significant revenue on the table.