The first phase of your sales funnel – the Awareness and Attract stage – is all about getting on the radar of potential customers and drawing them to your winery. This is where you build brand awareness, grow your email list, and engage wine lovers long before they ever purchase or visit. In this post, we’ll break down how winery owners and managers can master the Attract stage by leveraging SEO, social media, lead magnets, on-site popups, and content marketing to fill the top of the funnel with qualified wine enthusiasts.

There are plenty of DTC technology options in the industry competing for your business, and you’ve likely received emails or calls from these vendors offering demos, free migrations, pricing discounts, and shiny new features. This is why it’s important to approach the selection process thoughtfully and strategically, so you can make an informed decision that serves your winery for years to come.

While traditional wine clubs and tasting room experiences remain essential, forward-thinking wineries are using eCommerce strategies inspired by major retail brands like Amazon, Sephora, and Costco to boost revenue and customer engagement.

Are your Product List Pages and Product Drilldown Pages working as hard as they should? Optimizing these pages is crucial if you're committed to driving conversions and delivering a smooth, brand-consistent shopping experience. Think of them as your online sales associates, effortlessly guiding customers from browsing to buying.

By setting up automated email sequences, wineries can nurture customer relationships, drive repeat business, and personalize the customer experience. Read on for five essential email marketing automations for wineries.

With the recent acquisition of WineDirect by Commerce7, customers now have two years to migrate. While the transition may seem daunting, the truth is that Commerce7 offers a more stable, streamlined, and feature-rich solution that will benefit your winery in the long run. Having worked at both WineDirect and Commerce7, I can tell you that the move is a step in the right direction. 

In the world of eCommerce, shipping costs are one of the biggest barriers to online purchases. This is particularly true for wineries, where high shipping fees can deter customers and lead to abandoned carts.

For wineries, the tasting room isn’t just a space to pour wine—it’s where customer relationships begin. Collecting email addresses is a vital first step in converting casual visitors into loyal club members and repeat buyers. Yet, many wineries treat this step as an afterthought, leaving significant revenue on the table.